“From pop culture to the workplace, Millennials are forging
the future. As the largest generation in U.S history enters adulthood, they’re
making a massive impact on our society."
·
This article states that it is now more necessary
than ever for marketers to have a more complete and thorough understanding of
the audiences they are trying to communicate with. The media landscape is
evolving at a significant rate and as this new generation enters adulthood,
everyone will notice drastic societal changes.
·
Millennials have received a bad rap, and as a
millennial myself, I would have to argue that rather than being self-centered,
lazy, narcissistic, over-coddled infants, generation Y’ers are just adapting to a world undergoing rapid technological change.
o CMO
has reported that Horizon Media and Fizziology recently set out to better
understand millennials. Their findings include that there are “four millennial
segments”, the most important being the ‘confident connecteds’.
§ Confident
connecteds are avid sharers who respond to promotions, hashtags, giveaways, and
sweepstakes- all while engaging with brands in positive ways. For this section
of the millennial population, actions are less about branding themselves and
more about sharing deals with their peers and engaging with brands in order to receive
something in return.
·
To be
able to effectively reach this audience, marketers will have to become addictive,
promoting experiences and products that add significant value to one’s life.
Marketers need to build a reputation (including efforts of corporate social
responsibility) and enter key category opportunities including, but not limited
to, health & wellness and consumer electronics.
o The
other three segments of generation Y’ers include the ‘Youthful Pursuits’, ‘Indie
Dreamers’ and 'Creatures of Comfort.' All three of these segments consume an
incredible amount of advertisements, share good and bad brand experiences and
are ever-connected to the online world.
·
Advertisers should be salivating over the 105
million millennials that compose this new market. The methods and media that
have worked for baby-boomers are no longer going to product results with the
technologically advanced millennials. In fact, recently I read an article on adage.com that
discussed how millennials never inherited their parents’ love for the “touch”
of paper. They do not naturally go “gaga” over advertising in magazines, nor do
they need to perch in front of the television, or watch TV on TV at all.
o Millennials
spend an incredible amount of their lives on tablets, laptops and smart phones-
and now I have to ask- is your website optimized for mobile? At Perry Systems
we understand that traditional advertising methods are quickly dying and your web
presence needs to be clear, reachable and optimized to grab the attention of
the newest generation. Perry Systems offers online marketing platforms, mobile
optimization, consulting and the quality assurance to make your online presence, along with your business, a success.
No comments:
Post a Comment